Cinch recently commissioned us to provide a temporary Christmas & New Year installation projecting their brand logo and Christmas message with Cinch purple illumination onto the National Lift Tower in Northampton, UK. The UK’s tallest testing centre scaling at 127 Metres. Kvant Laser Projection & Robe Lighting fixtures were projecting from the cinch Stadium at Franklin’s Gardens which is home to Northampton Saints Rugby. From inside their Fan Zone, we installed equipment in temporary locations that would give the height required and safety from the public, at a 250 Metres throw distance being achieved onto the Tower taking full advantage of the length of the tower.
Where did cinch’s outdoor marketing take place?
Cinch’s mission is simple – remove the faff from buying and changing cars, giving customers more choice, with more ease. That’s it. The online car marketplace are one of Saints’ Elite Partners and the Northampton Saints Rugby Ground is now called cinch Stadium at Franklin’s Gardens. With Big Outdoor Laser & Light brand Marketing, Cinch have been able to reach customers across Northampton town including passing traffic and provide their Christmas & New Year message at the same time. This all being possible with a simple, yet effective big marketing concept.
Equipment Specification – What we used & How we did it
When specifying equipment for temporary outdoor installations, we only use tried and tested fixtures that have proved themselves time and time again with accessories and installation methods that we know work and are up to the job to live outdoors in all the weather conditions the UK can throw at them.
For this Temporary lighting and laser installation, we included one of our Spectrum 30W LD laser projector housed into a custom IP Enclosure that is keeping the fixture running at optimal working temperature with its built-in thermostat both day & night and most importantly, keeping the rain out! Our Spectrum series represents power, precision, robustness, cutting edge technology and top of the range features, which are often unique and make the Spectrums what they are! Bright, reliable, fast-scanning and a pleasure to work with. We used this projector for displaying the brand logo ‘’Cinch’’ and the following Christmas & New Year message.
As standard, the laser projector is running Pangolins FB4 control device which offers us a whole range of useful tools for running, programming & show control. We used Beyond Ultimate laser show creation software to programme the laser graphics, being able to provide cinch with a mock-up render prior to site and then edit onsite to suit the projection surface.
Utilising our outdoor lighting hire stock of Robe IPointe 65’s moving heads, we achieved even coverage of the town facing side of the tower in cinch purple. Using them more as a long-distance wash fixture. Ultimately a deep colour, but utilising Robes years of development into fixtures and beam quality, the IPointe 65’s had no issue in producing this even colour over 250 beam throw distance, covering right up to the top of the 127-metre tower.
Robe is our go to brand for outdoor IP lighting that can withstand the elements, having reliability outdoors is key for a smooth temporary installation run and here is why – The iPointe65® is a bright, high-performance multifunctional luminaire that works equally well as a beam, spot, effects and wash fixture.
Designed, developed, and manufactured, to be sealed against water and particle ingress, thereby strictly adhering to their IP65 rating, you can be confident of both its protection and performance. iPointe’s aluminium housing gives a dust-free environment for the optical, gobo and colour systems, eliminating the need for frequent cleaning and maintenance.
Due to space available and the angle they needed to project from, we opted for having the Robe lighting fixtures in spread out locations inside the Fan Zone at the cinch Stadium at Franklin’s Gardens. This required the need for a wireless control solution, as dmx cabling from point to point was not an option due to it being in public spaces. We needed to make sure all the IPointe65’s received the same control signal to turn on and off at the correct times. For this, we installed some of our High-Powered Point to Point (PtP) network links sending ArtNet control signal to the locations away from the control point.
With Local DMX nearer the control point running from a custom PC inside an IP Enclosure running Avolites Titan Go. Having an inbuilt ArtNet node inside the Robe fixture is a great feature and is helpful in a wide range of situations, this enabled us to go into the fixture via ArtNet from the PtP dish and then come out as cabled DMX to the other lights in the same location.
Simple Scheduling
A major part of the whole lighting and laser graphic temporary installation requirement was for it to be turned on when the sun was setting and then turned off just before midnight. Utilising features both inside Pangolins FB4 & Avolites Titan Go, we were able to run the whole setup on a daily automated schedule that requires no assistant from an operator.
FB4 attached to our Kvant units has a great feature called AutoPlay, in which you can recall previously created content that has been exported to the laser projector, in this case our Spectrum 30W LD was uploaded with the ‘’cinch’’ content and Christmas/New Year message. Once the content is uploaded to the projector and daily or weekly schedule is set, you can leave the projector to run having faith that FB4 will come on and off at the desired times, on the exact schedule you set.
Titan Go, which is the PC version of the Avolites software used worldwide was our choice for control of the Robe IPointe65’s moving head fixtures, needing to run to the same schedule as the Kvant Laser, we used the inbuilt feature of running a simple cue list to the internal clock that would turn the lamp on and off which included setting the positions at the correct times. It has become a simple solution that has worked well with the powerful Avolites Titan Software.
Our control solution
For a fully automated control package that we could monitor and access remotely, we designed and built an IP Enclosure which houses the control computer for Avolites Titan Go & Pangolin Beyond, PoE network switch & 4G Router, gaining remote access for updates is great but for seeing what is going on is another area we wanted to have for this temporary installation. Therefore, we installed two HikVision ColorVu Network bullet cameras that we can view remotely and check the live feed in full colour both day and night. They are placed in areas so we can monitor both the National Lift Tower projection area and the overall setup to ensure that all the IPoints65’s and Spectrum 30W LD laser projector we have located in the Fan Zone are outputting light at right times.
Big Outdoor laser & light advertising brand projection
Using this lighting and laser equipment, we have been able to create a big bold marketing statement for cinch over this Christmas 2021 duration that can be seen by thousands of people on this iconic building in Northampton. If you are passing by the area anytime soon, be sure to check it out and share your pictures with or social media channels.
From all the team at MLE Pyrotechnics, we thank you for all your support during 2021, we wish you a very Merry Christmas & Happy New Year. We look forward to hearing from you in 2022.
Introduction about the IPointe 65
The iPointe65 by Robe Lighting is their latest offering to the event lighting market, it is perfectly suited for festivals, concerts and outdoor firework events or any scenario likely to encounter inclement or unpredictable UK weather. Designed, developed, and manufactured to be sealed against water and particle ingress, thereby strictly adhering to their IP65 rating, both protection and performance are reassured. The iPointe’s aluminium housing gives a dust-free environment for the optical, gobo and colour systems, eliminating the need for frequent cleaning and maintenance.
MLE are proud to invest into this range of outdoor lighting equipment, it widens our offering as a full production service supplier and these IP65 lights join our wide portfolio of in-house production equipment enabling us to provide an unrivalled offering of services from the same building. Fireworks, Lasers, Lighting, PA, Drone Light Shows, GPS line marking and Video for your event. we have been a long-time admirer of Robes technology and advancements in recent years. Their attention to detail, reliability and beam quality is second to none. That matched with their friendly aftersales support and being local in Northampton a short distance away from MLE’s Daventry base.
Our Background
Although from our humble beginnings evolved from Firework displays for outdoor events and wedding shows. MLE Pyrotechnics Limited began life in 1999, we have branched out into a wide range of service offerings over the years which enable us to push production boundaries and our events to keep audiences coming back year after year. We a truly a one stop production partner who can assist you with a single service or the whole package.
Robe IP65 fixtures are perfect in all weather conditions
Outdoor Event Lighting for your Event
Bad weather won’t stop these lights, that’s why they are a fantastic choice in fixture to complement our growing showcase portfolio. Perfect whatever the weather and the harshest climatic conditions, spirits won’t be dampened with the iSeries luminaires!
From outdoor beams of light to draw guests into your event, building illumination with crisp patterns and vibrant architectural lighting with vivid colour mixing. Light draws attention to textures, colours, and forms of a space, helping architecture achieve its true purpose. The possibilities in locations and building types are endless with the iPointe series of intelligent lighting from Robe Lighting.
The Innovations that help users!
Robe NFC (Near Field Communication) controller and app, the iPointe is the first Robe unit equipped with the NFC-based display, providing users with access to parameters and personality settings via mobile device. This feature does not require the fixture to be powered on and even the display can remain off. Besides adjustment of DMX address, DMX modes and all other personality settings it also features a Patch assistant for quick patch of consequent devices. At this point, parameters readout is available on all devices supporting NFC, writing to NFC works only on platforms which support this feature.
The Robe EMS™ (Electronic Motion Stabiliser) system is a technology for exact Pan and Tilt movements and reduces vibrations from audio outputs, truss movement and sprung or suspended floors. It allows fast movement with instant stops by removing hysteresis resulting in no beam deviation or shake, therefore removing eye-catching distractions.
The Robe Ethernet Access Portal allows to access internal data from a networked fixture, viewed as a web page, addressable via the fixtures network IP. The portal provides full access to all the fixture’s addressing, set-up, and diagnostic functions, even when in DMX mode. This saves preparation time, allowing identification of the luminaire in the rig, as well as all diagnostic functions, without physical access to the luminaire.
iPointe65®
Rent & Hire Robe Lighting in the UK
Robe is among the world’s leading moving light manufacturers, recognised for its innovation, quality engineering and dedication to the very highest production values.
You can rent or hire our stock of Robe iPointe 65 units which are IP65 waterproof, or we can provide a full service to you.
For more information about hiring the Robe iPointe 65 moving head from MLE Pyrotechnics, please contact us or enquire through our Hire Page (coming soon).
Wedding fireworks by MLE Pyrotechnics.
Yesterdays announcement by the UK government about the road map out of the latest lockdown has given us all a reason to be happy about what lays ahead.
From 8th of March, Bride and Grooms are allowed 6 guests at their cermony.
From 12th April, 15 guests are permitted.
21st June, 30 guests are permitted.
21st June – at long last! There are no restrictions.
If you already have a wedding booked in with us and you wish to re arrange the date of your wedding firework display, please get in touch.
If you are looking to book a firework display for your wedding in 2021 and beyond – look no further. We are one of the UK’s leading providers of wedding fireworks and have been showcasing our passion for fireworks at wedding venues around the UK for more than 20 years. We have a wealth of experience. We have provided fireworks at huge International competitions in front of hundreds of thousand, to small intimate weddings and parties in front of 3 guests and everything in between.
Our wedding firework packages start from £600 – £1000 if you would like your display choreographing to a piece of music. All of our displays are tailored to each individual client and so bespoke packages and budgets can be catered for.
If you would like to discuss your requirements with our friendly team of professionals. You can do so by contact the below:
mail@mlepyrotechnics.co.uk
01327 876 037
Event Marking by event organisers MLE Pyrotechnics.
As event organisers ourselves, 2020 posed many challenges and with the current pandemic, we had to find a solution to allow our own events to take place in some capacity.
We invested in a GPS, fully autonomous line marking robot to mark out boxes to government social distancing guidelines. This allowed us to social distance our audience in a walk in and drive in capacity.
We have plenty of events booked in for our robot this year but we would love to discuss with your event with you. So if you are planning to host an event this year, please get in touch to see how we can help!
It is not just events that we do.
We design and print on sporting grounds using state of the art RTK GPS robotic line painting machines.
Meaning we can also mark out a number of sport pitches, from Football to Rugby, Tennis and Athletic tracks. Line event marking can be achieved on many different surfaces.
So whether you are organising a big summer festival, gala or concert. Or maybe even a sporting event – we have the tools and knowledge to help.
Not only do we provide fireworks for weddings, we are the organisers of the UK’s largest series of firework competitions – Firework Champions.
Hosted at 6 stately homes around the UK, MLE pyrotechnics invite 3 firework companies from around the UK to compete against each other to be crowned Firework Champions.
The dates for this years events have been announced and you can purchase your tickets at www.fireworkchampions.co.uk
Atom Fireworks from Manchester
Gala Fireworks from Lincolnshire
Komodo Fireworks from Leicestershire
Will battle it out against each other at Stanford Hall on Saturday 31st July 2021.
Flashpoint Fireworks from Guildford
AJ Pyrotechnics from Kent
Pyrotex Fireworks from Burton On Trent
Will line up against each other at Belvoir Castle on Saturday 7th August 2021.
Star Fireworks from Bracknell
Hillcrest Productions from Shropshire
Pyrotex Fireworks from Lancashire
Will be hoping to be crowned Firework Champions at Arley Hall on Saturday 14th August 2021.
Pyromania Displays from Surrey
Xplosive Fireworks from Oxfordshire
Blaze Fireworks from Wakefield
Will be displaying their expertise at Newby Hall on Saturday 28th August 2021.
Illusion Fireworks from Oxfordshire
Art Of Sparks from South Wales
Cambridge Fireworks from Cambridge
Will be looking to take home the Firework Champions title at Eastnor Castle on Saturday 4th September 2021.
Skydazzle Pyrotechnics from South Wales
Blitz Fireworks from Cheshire
Dynamite Fireworks from Nottinghamshire
Will brings 2021’s series of Firework Champions events to a close at Ragley Hall on Saturday 11th September 2021.
At all of the events, your hosts, MLE Pyrotechnics. Will be putting on a large scale display to close the event.
This is a unique event where you, the audience, get to pick the winner by texting our voting line. Bring a picnic and enjoy an evening of world class explosive entertainment in the grounds of a stunning stately home.
